Digital Marketing Strategist (Volunteer)

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Hello Community,

B~STEM Project is a non-profit organization dedicated to empowering young girls and women in business and STEM fields. We provide dynamic educational experiences through events, programs, and online initiatives. Our founder recently received a National Science Foundation SBIR award for developing an AI-powered student workforce development technology, Learn Collaborate.

About the Position (U.S. BASED VOLUNTEERS ONLY)

We are seeking a passionate and experienced Digital Marketing Strategist to design and develop a comprehensive marketing strategy to promote B~STEM Project and its groundbreaking work in STEM education, with a focus on their new student workforce development platform. This is a strategic role focused on planning and creation, not implementation. If you are also interested in implementation we're open to that discussion as well. However, it is not required for this current volunteer position.

Responsibilities:

Strategy Development:

• • Develop a multi-channel digital marketing strategy encompassing press releases, social media content, blog posts, online publications, podcasts, and influencer outreach.

  • Identify and prioritize target audiences for B~STEM Project and Learn Collaborate.

  • Define key performance indicators (KPIs) and a framework for measuring the success and impact of the strategy (website traffic, social media engagement, media mentions, etc.).

  • Create a phased rollout plan with timelines and milestones, outlining the sequence of marketing activities for both short-term impact and long-term growth.

Content Creation:

• Draft compelling press releases highlighting the NSF SBIR award and the impact of Learn Collaborate.
• Create engaging content for various online platforms (website, social media, blogs) tailored to different audiences.
• Research and identify relevant online publications, podcasts, and influencers in the fields of innovation, education, edtech, the skilled economy, diversity, workforce development, and project management.

Long-Term Vision:

• Develop a sustainable content calendar and engagement strategy for ongoing promotion of B~STEM Project and Learn Collaborate.
• Outline recommendations for building an online community and fostering engagement.
• Provide a framework for ongoing analysis and improvement of the strategy based on performance data.

Qualifications:

• 2+ years of experience in digital marketing strategy development
• Excellent writing, communication, and research skills
• Strong understanding of social media and online marketing trends
• Creative, independent, and organized
• Passion for STEM education and diversity

Commitment:

• 10-15 hours per week
• 3-month commitment
• Immediate start date

Benefits:

• Make a real impact on STEM education and diversity
• Support student workforce develoment and edtech innovation
• Gain valuable experience in non-profit marketing strategy
• Work with a passionate and innovative team