Public Relations (PR) Specialist

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Company Overview:

Book Bytes: Tales That Spark is a philanthropic initiative focused on providing free, culturally inclusive reading materials to underprivileged children in South Africa. Our mission is to ignite a love for reading and empower young minds through storytelling.

Job Summary:

We’re looking for a creative and strategic Public Relations (PR) Specialist (volunteer) to join our team. As a key member of Book Bytes: Tales That Spark, you’ll be responsible for shaping our public image, building a positive perception of our brand, and ensuring our message resonates effectively with our audience. This role is ideal for someone passionate about storytelling, media relations, and making a real impact through strategic communication.

Key Responsibilities:

• Develop and implement PR strategies that align with our mission and goals.
• Manage and enhance our public image through effective communication across various media channels.
• Build and maintain strong relationships with media outlets, journalists, and influencers.
• Create and distribute press releases, media kits, and other promotional materials.
• Monitor and analyze media coverage to assess the effectiveness of PR campaigns.
• Collaborate with the team to highlight events, initiatives, and success stories.
• Stay updated on PR trends and incorporate best practices.

Qualifications:

• Proven experience in public relations, media relations, or a related field.
• Strong writing and editing skills with a keen eye for detail.
• Ability to craft compelling narratives that align with our mission.
• Familiarity with media monitoring tools and PR software is a plus.
• Ability to work independently and as part of a team.
• Passion for children’s literacy, education, and making a positive impact.

Why Join Us?

• Gain valuable work experience in public relations and strategic communication.
• Be part of a mission-driven organization dedicated to improving children’s literacy in South Africa.
• Opportunity to creatively express your ideas and strategies.
• Work in a supportive and collaborative environment.
• Make a tangible difference in the lives of young readers.

How to Apply:

Please submit your resume and a brief cover letter outlining your experience and interest in the role to bookbytes.project@gmail.com by Friday, September 22nd, 2024. If you have a portfolio of your PR work, please include it as well. While a portfolio is not required, it will help us better understand your creative and strategic approach.

Note: This is an unpaid volunteer role.