Volunteer Director of Marketing (remote)

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Volunteer Directors of Marketing (remote)

What You Will Do

• Build and lead the marketing organization responsible for project management of all related functions
• Responsible for operations of marketing functions: Branding, Communications & P.R., Graphic Design, Social Media, Digital, Advertising, Growth & Awareness, Copy, and Merchandise, and google ads
• Central role between all teams to make sure product/packaging design, compliance, production, go-to-market campaigns and performance tracking are implemented and complete
• Drive clear and concise brand and product value proposition and communication with customers
• Support annual operating plan and long-term strategic planning, brand calendars, including budget and performance reporting
• Lead market research for consumer and industry insights to design and support brand initiatives

• Field Marketing: Events, Collateral, Experiential/In-store Events, Demos/Sell-through, Retail Co-Marketing, Seasonal drive periods, POS data, Syndicated data.

• Brand Marketing: social media, Community building, Content creation, Event strategy, Email/text-based Marketing and Loyalty Programs, Agency Liaisons, Campaigns

• Partnership/Licensing/Co-Branding: Own the strategy and close deals in this space including influencers

What We Are Looking For
PROFESSIONAL QUALIFICATIONS
This role is focused on delivering projects and results. The ideal candidate will bring rigorous operational execution along with creative, branding, and strategic thinking. Additional qualifications include:

• 2 years of experience in growth and field marketing roles for a consumer brand, lifestyle premium categories preferred, but not required.
• Great commercial acumen and proven track record of success translating brand and strategy positioning into tactical marketing plans
• Experience working with retailers to negotiate, develop and launch programs
• Ability to interpret marketing vision and drive value adding insights
• Successful track record creating best-in-class, digital marketing capabilities and programs to drive brand affinity.
• Ability to innovate, develop and execute against all product initiatives.
• Proven ability to work cross functionally to deliver results.
• Strong Data Analysis Skills / be able to draw conclusions and make recommendations.