Volunteer: Social Media Specialist

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The Social Media Specialist will manage social media marketing campaigns and day-to-day activities. The Social Media Specialist works with the marketing team to produce materials that build and maintain the brand and support key recruitment and fundraising initiatives.

Primary Duties and Responsibilities:

• Create, curate, and manage all published content (images, video, and written) and publishing schedule

• Keep abreast of social media trends and provide strategic direction to the organization related to such

• Administrate the creation and publishing of relevant, original, high-quality content for the social media channel to reach the organization’s target customers
• Develop and expand community and/or influencer outreach efforts
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and tweak strategy as needed
• Compile reports for management showing results
• Ensures all work consistently supports the brand guidelines regarding tone, messaging and visibility
• May perform other duties as assigned.

Qualifications:

• Applicants must possess skills in business, communication, journalism, marketing, or related field,
• Strong computer skills with PC knowledge (Word, Excel, PowerPoint, etc.) and ability to use online platforms such as cloud storage (i.e. OneDrive)
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.), and how each platform can be deployed in different scenarios
• Maintains excellent writing and language skills
• Behave ethically and ethically and responsibly

How to Apply:

• Applicants may email a resume, cover letter, three personal reference letters, and social media samples with the subject line Social Media Specialist to the Executive Director at catherine@crossovercd.org. Only complete applications will be reviewed.