Market Segment Strategy for Public Safety Foundation

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If you enjoy representing customer needs as their champion within product and corporate planning teams and want to help a start-up, we want to talk to you. Our non-profit foundation is anxious to deploy audience engagement strategies. We need your help developing, implementing, tracking and optimizing our efforts to educate about the benefits of computer-aided risk management (CARM). Ideal candidates are hands-on team players, versatile and appreciate the multi-faceted roles common in start-ups.

Snapshot of What You’ll Do:

• Research potential target audiences who may benefit from CARM technology
• Advocate the needs of specific target audience; be their Champion within our team
• Plan and publish audience engagement strategies, mainly awareness campaigns, and lead nurturing
• Implement tactics arising from strategies executed by you or others, at your preference
• Measure and report the performance of audience engagement efforts
• Advise others on approach for scaling resources, engaging vendors and contractors

Example target audiences: (not in any particular order)

• Schools and universities, hospitals and churches
• Banks, airports and airlines, cruise lines, large transportation companies and distribution centers
• Large companies (1,000+ employees) with 100s people per facility
• Corporate (IT) data centers
• Commercial real estate owners and property managers with large company, shopping mall, and theater clients
• Companies that produce products for physical property security, and those who plan and effect installation of those products
• University research laboratories, US national laboratories, US government agencies focused on creating new methods for improving public safety

Who We’re Looking For

You are adept at analyzing and planning market development and identifying beach heads for launch, and owning the critical insights for success at creating presence with high priority market segments. Best for us are energized advocates for the role that market analysis and business development plays for a start-up; cultivating new relationships and customer prospects. Ideally, you would bring a passion for technology empowering end users - and are eager to help promote solutions to B2B and B2C audiences. Since we are a start-up, it’s essential that you are open minded and versatile, and thrilled by challenge to accomplish great things in a lean environment.

Your Time with CARM Safety Foundation will be inspiring because:

• Achieve challenging goals, create concrete impact for the business that will lead to career advancement opportunities
• Work with inspiring colleagues and in start-up, low overhead culture
• Autonomy and rapid decision making
• Insight into future opportunities as paid contractor, as funding allows