Flexible Schedule
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Virtual Opportunity
Overview: This project seeks to develop a comprehensive narrative and marketing strategy for The NYU Metropolitan Center for Research on Equity and the Transformation of Schools (NYU Metro Center). As a leading institution dedicated to educational equity, NYU Metro Center conducts cutting-edge research, provides professional learning services, and supports evidence-based initiatives that drive systemic change in education. The project will leverage storytelling to amplify the center's impact, highlight its diverse sub-units, and engage key stakeholders in its mission to dismantle educational inequities. Objectives: Craft a Unified Narrative: Develop a cohesive narrative that encapsulates the multifaceted work of NYU Metro Center, including its sub-units focused on bilingual education, racial disproportionality, educator development, and youth organizing. Engage Diverse Audiences: Utilize storytelling to connect with a wide array of stakeholders, including educators inside and outside of NYU, policymakers, students, families, and community advocates, emphasizing the center's dedication to intersectional identities and social justice. Strategic Marketing: Design an inclusive marketing strategy that utilizes various platforms, including social media, digital content, and community outreach, to promote NYU Metro Center's initiatives, events (e.g., the Annual Equity Conference), and publications like Voices in Urban Education. Measure Impact: Establish key metrics to assess the effectiveness of the storytelling and marketing efforts in raising awareness, fostering partnerships, and increasing engagement with NYU Metro Center's programs and services. Project Deliverables: Core Narrative: A compelling narrative that represents the NYU Metro Center's mission, values, and diverse areas of expertise, highlighting its role in advancing educational equity. Marketing Campaign: A multi-channel marketing campaign, including content strategies for NYU Metro Center's research, technical assistance programs, professional learning services, and youth development initiatives. Impact Analysis: An evaluation of the campaign's reach and effectiveness, with insights and recommendations for sustaining and enhancing NYU Metro Center's visibility and stakeholder engagement. Expected Outcomes: Increased public awareness and understanding of NYU Metro Center's comprehensive efforts to transform education through equity-focused research, professional learning, and community engagement. Strengthened engagement with educators, researchers, community members, and policymakers, fostering partnerships that support the center's mission. A sustainable storytelling and marketing framework tailored to NYU Metro Center's unique focus areas, including bilingual education, racial justice, youth organizing, and educator development.
Date Posted: 2024-10-28