US UNITED

Description

We believe a major cause of division is the fact that almost all of us live, work and social media in bubbles. We then label all those outside of our bubbles to process and organize the world around us. This just is, it is neither good nor bad, but it inhibits unity. None of us are likely to empathize, sympathize or compromise with a label. We will only do that with another person through direct connection. That is what US United does - we create those connections both in digital / social media and in real life. We do this through four key approaches:

1. Help people find common ground and educate through our Unity Channels
2. Create opportunities to break out of our daily bubbles via engagement in Unity Events
3. Help build reconnect and build communities through Unity Hubs and Partnerships
4. Make Unity Visible through our brand and our Unity merchandise