PUBLIC RELATIONS SPECIALISTS

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Responsible for the public relations initiatives within a company. Creates, manages, and implements PR campaigns with the goal of enriching a company's position within the public eye. Maintains strong relationships with media reps.

• Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client.
• Create company literature and other forms of communication.
• Create marketing and promotional materials, both print and electronic.
• Work with advertisers for timely and useable ad submissions.
• Copyedit, proofread, and revise communications.
• Design and launch email marketing campaigns.
• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Manage information.
• Help to clarify the organization’s point of view to their main constituency.