Marketing Automation Specialist

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Who We Are:
True Connection is a mission-driven organization inspiring a deeper understanding of the interconnectedness of all things-ourselves, each other, and the planet. Through education, thoughtful action, and engaging content, we foster mindful living and sustainable practices. Our platform includes thought-provoking articles on Resilient By Design, newsletters, and social media campaigns that bring our mission to life.

https://www.true-connection.org/resilient-by-design

Role Overview:
We are seeking a Marketing Automation Specialist to streamline and automate our content creation and distribution processes. This role involves automating the discovery, rewriting, and publishing of trending articles, as well as managing our email newsletters, website content, and social media posting. You’ll play a vital role in amplifying True Connection’s mission by ensuring efficient workflows and seamless content delivery across platforms.

Key Responsibilities:

1. Automation Setup and Management:

   • Use Make.com to:
     • Identify trending news relevant to our mission.
     • Automate rewriting and formatting articles in True Connection’s brand voice.
     • Publish articles daily on Resilient By Design.
     • Schedule and post content on Facebook and Instagram.
     • Compile and send weekly newsletters through Mailchimp, including the week’s articles.

2. Content Calendar Creation:

   • Develop a monthly content calendar for articles, social posts, and newsletters, to be approved by the team.

3. Monitoring and Troubleshooting:

   • Ensure all workflows are functioning seamlessly and address any issues promptly.
   • Monitor performance metrics to improve content reach and engagement.

4. Ongoing Optimization:

   • Refine automation processes for efficiency and scalability.
   • Propose innovative strategies for improving content delivery and audience engagement.

Tools and Platforms:

• Make.com: Workflow automation.
• Mailchimp: Newsletter creation and distribution.
• Squarespace: Website management for Resilient By Design.
• Facebook and Instagram: Social media posting and engagement.

Requirements:

• Proficiency with Make.com or similar automation tools.
• Experience with Mailchimp, Squarespace, and social media platforms (Facebook, Instagram).
• Strong writing and editing skills to align content with True Connection’s brand voice.
• Analytical skills for tracking and optimizing workflows and content performance.
• Excellent time management and attention to detail.
• Commitment to True Connection’s mission and values.

Growth Opportunities:
This volunteer position offers the potential to transition into a paid role as True Connection grows. You’ll have the opportunity to contribute to meaningful change, expand your expertise, and shape our content strategy.

Time Commitment:

• Initial Setup: ~10-15 hours/week for 2-4 weeks to establish workflows and content calendar.
• Ongoing Maintenance: ~5-8 hours/week for monitoring, adjustments, and monthly calendar updates.

How to Apply:
If this opportunity resonates with you, please email us at [Your Email Address] with:

1. Your resume or LinkedIn profile.
2. A brief statement about your experience with marketing automation and your interest in this role.
3. Any relevant examples of past work or automation projects.

We’re excited to hear from you and work together to advance True Connection’s mission!