Content Creator (Social Media)

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This position will help to create, curate, and manage content across various platforms. You will develop new and edit existing content such as articles, social media posts, videos, graphics, or infographics.

The responsibilities below can vary depending on the specific role and platform.

• Create engaging content for videos, social media, etc. This involves generating ideas, scripting, filming, editing, and revising content to make it suitable for the target audience.
• Conceptualize and implement creative ideas that align with the brand or personal vision.
• Depending on the role, you may need to create or design graphics, thumbnails, infographics, or video edits.
• Respond to comments, messages, and interact with followers on social media platforms.
• Where needed, engage with the audience through live chats, Q&A sessions, or interactive content to build a community.
• Adapt content to meet the preferences and feedback of your audience, maintaining relatability and relevance.
• Manage content calendars, plan posts, and ensure a consistent posting schedule across various social platforms (Instagram, Facebook, LinkedIn, etc.).
• Use effective keywords, hashtags, and trends to optimize content discoverability and engagement.
• Share and repurpose content across different channels (social media, website, email newsletters (where necessary), etc.) to maximize reach.
• Maintain a consistent brand identity across all content. This includes tone, style, and visual aesthetics.

· Build and communicate a narrative that resonates with your audience. This can include communicating the story of the brand, your personal story, or the message you’re asked to convey.