Digital Marketing Campaign for Holiday Season

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Hearts for Homeless is looking to grow its digital media channels, to raise funds and increase its impact in the Bay Area, San Francisco. Hearts for Homeless supports and empowers people experiencing homelessness to achieve stable housing by facilitating their social reintegration and providing them with the resources, knowledge, and mental and emotional support they need to navigate their journey home.

We are a small nonprofit seeking to develop and expand our fundraising efforts, especially with the valuable holiday season coming up. We are looking to develop a marketing strategy for the rest of the year, up to New Year's day. Ideally, we would like to create a strategy for the next 2 months- Our capacity is limited, so our social media channels are very underutilized. We would like to have a detailed plan to grow them and raise funds for this season. It would be great if the volunteer could also help assist in developing an editorial calendar for 1-3 posts per week, per channel. We are open to guidance on what this process could include, and value our volunteer's expertise and input.

Volunteers will be working with Hearts for Homeless Operations Manager. There are substantial background documents developed to assist in the process including talking points, an organizational presentation, social media post templates on Canva, and more. A rough draft editorial calendar is also available, but needs to be expanded according to the strategy. We value our volunteer's expertise and guidance on the process.