Social Media Director

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We have a volunteer director position available immediately for Social Media Director. Job Title: Social Media Director Full time, volunteer position. Possibility for irregular work hours that change from week to week. Summary: The Social Media Director would be responsible for coordinating the organization’s social media channels, executing a results-driven social media strategy, creating/assisting in the creation of written, video, and photo content for all pages and groups, moderating and responding to Facebook responses, maintaining a unified voice across all social platforms, coordinating promotion of programs organization-wide, staying current on industry trends, reviewing analytics, assisting the Team with other fundraising and online campaigns. Duties of the Social Media Director include, but are not limited to: * Moderation and content creation for the shelter’s social media channels: Facebook, Twitter (needs work badly), Instagram, TikTok (currently do not have YouTube but interested in using it) * Coordinating with Adoptions/Foster/Volunteer Admins to create weekly social media plans/goals * Assist Adoption/Foster Directors/Admins with pet photography for social posts and campaigns * Assist with writing fundraising posts, coordinating social media campaigns, and other fundraising/marketing campaign pieces. * Assist other departments (ex. Foster, Volunteer) with social media/digital content needs * Creating graphics (web + print) for social media posts and campaigns * Keep track of social analytics and growth & researching latest updates/changes * Keep track of current trends, memes, etc. to create timely relevant social media posts * Increase shelter’s responsiveness to social media communications in order to foster and build relationships with our online community * Working with volunteers * Remember that volunteers donate their time, talent, and energy and are not compensated monetarily for their contributions * Make a commitment to train volunteers: orient them to assigned area, assign work, answer questions, and assist with their needs * Greet all volunteers that you see, and thank them for their help. Make them feel like they’re part of the team * Be mindful of your communication around volunteers; keep internal conversations internal, and only involve volunteers in the conversation when appropriate * Build relationships with admin/volunteers (we do have some admins/volunteers in place). Volunteers with an emotional connection will continue to volunteer with us * Provide feedback to volunteers when they do something well * Offer encouragement, training, and constructive correction if you volunteers break protocol. Feedback should be non-confrontational and specific * Request volunteer assistance when you need it by asking volunteers * Request volunteer assistance ahead of time by contacting the Volunteer Coordinator * Engage with volunteers through the SRGDRR Facebook group Social Media Director Qualifications / Skills: * Passion for social media and proficiency with major social media platforms and social media management tools * Proficiency with video and photo editing tools, digital media formats * Excellent social listening skills * Ability to understand historical, current, and future trends in the digital content and social media space * Strong copywriting and copy editing skills * Top-notch oral and verbal communication skills * Impeccable time management skills with the ability to multitask * Detail-oriented approach with ability to work under pressure to meet deadlines * Experience with Adobe Creative Cloud (Photoshop, Premier Pro), Canva, or equivalent digital media editing tools a plus This is a volunteer position. If this sounds like a fun job for you, please apply here: https://form.jotform.com/202440726234144 You can also email us at srgdrr.inc@gmail.com for questions.