Marketing Committee Chair

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Department: Marketing and Communications

Reports To: President / Board of Directors

Purpose of the Role:
The Marketing Committee Chair is responsible for leading all marketing efforts to increase Unity Bands' visibility and attract greater public support. As a small non-profit with fewer than 50 volunteers, Unity Bands relies on strategic marketing to build awareness of its mission to support healthcare workers. The Marketing Committee Chair will play a key role in developing creative, cost-effective campaigns to boost public engagement and help the organization grow.

Key Responsibilities:

• Marketing Strategy Development:

  • Develop and implement affordable and impactful marketing strategies to raise the profile of Unity Bands and its mission.
  • Tailor marketing efforts to reach diverse audiences, including healthcare professionals, potential volunteers, and donors.
  • Collaborate with the leadership team to align marketing strategies with organizational goals, focusing on increasing public awareness and volunteer participation.

• Digital Marketing & Social Media Management:

  • Manage Unity Bands' social media presence, creating engaging content and increasing followers on platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Develop low-cost digital marketing campaigns that maximize exposure, such as social media challenges, storytelling, and volunteer spotlights.
  • Analyze social media metrics to optimize campaigns and ensure growth in engagement and visibility.

• Content Creation & Branding:

  • Oversee the creation of compelling, mission-driven content for the website, newsletters, social media, and event materials.
  • Work with volunteers or external partners to create visually appealing and informative content, such as graphics, videos, and blog posts.
  • Ensure consistent messaging across all channels that reflects Unity Bands’ mission and core values.

• Event Promotion:

  • Collaborate with the Events Committee to promote fundraising events, volunteer opportunities, and community outreach initiatives.
  • Develop promotional materials, such as digital flyers, social media posts, and email campaigns, to boost event attendance and participation.
  • Seek creative, grassroots methods to generate buzz for events with limited budgets.

• Public Relations & Community Outreach:

  • Build relationships with local media, healthcare organizations, and community influencers to increase Unity Bands’ visibility.
  • Craft press releases and outreach emails to introduce Unity Bands to potential media partners and community leaders.
  • Act as a representative for Unity Bands at local events and initiatives, spreading the word about the organization’s work and recruiting new supporters.

• Team Leadership & Collaboration:

  • Lead a small team of marketing volunteers or interns, delegating tasks and providing support to ensure marketing projects are completed on time.
  • Collaborate with other committee chairs to ensure that marketing efforts support recruitment, fundraising, and overall organizational growth.
  • Mentor volunteers interested in marketing, providing guidance and opportunities for hands-on learning.

Qualifications:

• Experience in marketing, communications, public relations, or a related field, with a focus on grassroots or non-profit marketing preferred.
• Strong leadership and organizational skills, with the ability to manage multiple marketing initiatives simultaneously.
• Excellent written and verbal communication skills, with experience in content creation and social media management.
• Creativity and resourcefulness in developing low-cost marketing strategies and campaigns.
• Experience with graphic design, video production, or other creative tools is a plus.

Competencies:

• Creativity and Innovation
• Strategic Thinking
• Communication and Public Relations
• Leadership and Team Management
• Digital Marketing and Social Media Proficiency
• Flexibility and Problem-Solving

Time Commitment:
This is a volunteer position requiring approximately 10-15 hours per week, with flexibility to accommodate campaign schedules, events, and other marketing-related needs