Volunteer Social Media Manager

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Treasured Pets Foundation (TPF) is a registered 501(c)(3) tax-exempt organization incorporated in Florida. We are located in the St. Petersburg - Clearwater, FL area. The organization was formed in 2021 for the sole purpose of disrupting and combatting Economic Euthanasia. We are dedicated to empowering pet and companion animal parents with the knowledge and resources needed to enhance and extend the lives of their beloved canine and feline companions. While we’ve made outstanding progress since 2021, Treasured Pets still has scores of work to do. The problem of Economic Euthanasia is enormous, and the solution complex - requiring considerable funds and abundant human resources. We need your support to expedite the release of our innovative programs intended to disrupt and alleviate Economic Euthanasia. Please help us fulfill our mission and realize our vision by donating the time you feel comfortable contributing. The Social Media Manager role is vital to our organization's mission. Accordingly, the position will convert from an unpaid volunteer role to a paid career when the company is solvent.

Title: Social Media Manager

Pay: Volunteer position that will convert to a paid salary of $40,000-$45,000

Time Commitment: 5+ hours per week with a min. commitment of six-months

Shift and Schedule: You decide, Monday - Friday, Weekends as needed

Location: Remote/Work-from-Home

Reports to: Volunteer Coordinator,CEO, COO, Directors

Department or Team: Marketing & PR

Job Summary: The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets. A skilled Social Media Manager can pioneer our social media strategy and help us achieve the online presence we aspire to. You will be responsible for creating and managing captivating, interactive content across Facebook, Twitter, Instagram, and TikTok platforms. The ideal candidate will bring prior experience in analyzing performance metrics and leveraging data to enhance social media marketing campaigns, thereby augmenting brand awareness. A profound understanding of social media trends and exceptional communication skills are prerequisites. Proficiency in analytical tools is a must.

Primary Responsibilities:

· Planning and developing social media campaigns

· Crafting compelling content or getting it developed

· Posting content across social media accounts

· Engaging with customers on different channels

· Analyzing existing campaigns

· Keeping up-to-date with the latest social media trends

Secondary Responsibilities:

· Analyze donor expectations according to past social media activity

· Develop social media campaigns

· Define key performance indicators and KRAs for social media campaigns

· Update social media content across all channels

· Engage with customers and followers

· Use tools such as Buffer or Hootsuite, or other social media marketing tools

· Monitor campaigns and analyze data obtained

· Track SEO and web traffic metrics

· Establish relationships with social media influencers to develop a strong network

· Develop content or assign tasks to content developers

· Communicate effectively to all stakeholders, e.g., management and content developers

Skills/Qualifications Needed:

· Experience as a social media manager or a similar role

· Experience in creating social media strategies

· Knowledge of best practices for Facebook, Twitter, Instagram, and TikTok

· Excellent verbal and written communication skills

· Aptitude for crafting engaging content

· Strong organizational and multitasking abilities

Preferred Qualifications:

· Bachelor's or Master’s degree in digital marketing, internet marketing, or a related field

· Prior experience as a copywriter

· Prior experience as a content manager

· Commitment to the mission and values of Treasured Pets Foundation