TGIA Volunteer Board Member - Marketing Chair

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Volunteer Job Description: Marketing Chair Board Member

Position Description for Talented Girls in Action

Reports To: Board of Directors

Position Summary:
The Marketing Chair for Talented Girls in Action is a key member of the Board of Directors, responsible for overseeing and implementing the organization’s marketing and communications strategy. This role involves developing, coordinating, and executing marketing plans that enhance the visibility and reputation of Talented Girls in Action, increase community engagement, and support fundraising efforts.

Term:

Two-year term, with the possibility of renewal

Key Responsibilities:

1. Develop and Implement Marketing Strategies:

   • Create and execute comprehensive marketing plans that align with the organization’s mission, goals, and programs.
   • Identify target audiences and appropriate channels for outreach and communication.
   • Ensure consistent branding and messaging across all marketing materials and platforms.

2. Digital and Social Media Management:

   • Oversee the organization’s digital presence, including the website, social media channels, email newsletters, and other online platforms.
   • Develop and manage content calendars to ensure regular, engaging, and relevant updates.
   • Monitor and analyze digital metrics to assess the effectiveness of campaigns and strategies, making data-driven adjustments as needed.

3. Public Relations and Community Engagement:

   • Build and maintain relationships with media contacts, influencers, and community organizations to enhance the organization’s visibility.
   • Develop press releases, media kits, and other PR materials to promote events, programs, and achievements.
   • Represent Talented Girls in Action at community events and meetings to foster partnerships and collaborative opportunities.

4. Event Promotion and Support:

   • Collaborate with event planning committees to create promotional strategies for fundraising and community events.
   • Design and distribute marketing collateral, including flyers, brochures, and advertisements.
   • Coordinate with volunteers and staff to ensure cohesive event marketing efforts.

5. Fundraising Support:

   • Work closely with the fundraising team to develop marketing campaigns that support donor acquisition and retention.
   • Create compelling narratives and materials that highlight the impact of donations and encourage community support.
   • Assist in identifying and pursuing sponsorship and partnership opportunities.

6. Board Collaboration and Reporting:

   • Attend board meetings and provide regular updates on marketing activities and outcomes.
   • Collaborate with other board members and committees to align marketing strategies with organizational objectives.
   • Assist in the recruitment and training of marketing volunteers and committee members as needed.

Qualifications:

• Experience in marketing, communications, public relations, or a related field, preferably within the nonprofit sector.
• Strong written and verbal communication skills, with the ability to craft compelling messages and stories.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Excellent organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Creative thinking and problem-solving abilities, with a strategic approach to marketing and communications.
• A passion for the mission of Talented Girls in Action and a commitment to promoting diversity, equity, and inclusion.

Commitment:

• Attend monthly board meetings and participate in board activities.
• Estimated time commitment: 5-10 hours per month, with additional hours during peak marketing campaigns or events.

Application Process:

Interested candidates should submit a resume and cover letter detailing their interest and qualifications to ljones337@tgiainc.org. Applications will be reviewed on a rolling basis.

Contact Information:

For more information about this volunteer opportunity, please contact: LaChish Jones
President/Founder
ljones337@tgiainc.org