Volunteer Social Media Manager

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Position : Volunteer Social Media Manager

Location: Los Angeles, California

Reports to : Executive Director

We are seeking a passionate and skilled individual who is touched by food insecurity and understands urban ag, to join our team as a Social Media Volunteer. You will play a crucial role in upholding and enhancing the social media presence of our non-profit organization. Your efforts will directly contribute to driving engagement, spreading awareness, leading fundraising campaigns, and supporting our mission and objectives.

Responsibilities

• Develop high-quality, original written and visual content focused on food equity, urban ag and positive health outcomes and help define each social media campaign, so it is aligned with our mission and goals.

• Build and maintain a strong online presence for GHG across various social media platforms.
• Manage online communities effectively, fostering respectful and engaging interactions while upholding the values and principles of GHG. Respond promptly and professionally to comments, messages, and inquiries across all social media platforms, fostering positive engagement with our audience and communicating requests to our internal team promptly.
• Plan and execute social media advertising campaigns to promote GHG initiatives, events, and programs.
• Evaluate the effectiveness and impact of social media campaigns, making data-driven recommendations for optimization.
• Ensure consistency in messaging and branding across all communication channels.

Requirements

• Demonstrated experience in managing social media accounts and campaigns, preferably within a non-profit or community-focused organization.
• Build and maintain a strong online presence for GHG across various social media platforms.
• Manage online communities effectively, fostering respectful and engaging interactions while upholding the values and principles of GHG. Respond promptly and professionally to comments, messages, and inquiries across all social media platforms, fostering positive engagement with our audience and communicating requests to our internal team promptly.
• Plan and execute social media advertising campaigns to promote GHG initiatives, events, and programs.
• Proven ability to develop and implement effective social media strategies aligned with organizational objectives.
• Experience in creating and executing marketing plans, with a focus on leveraging social media channels for outreach and engagement.
• Adapting content and communication styles to suit different social media platforms, with a keen understanding of audience preferences and behaviors.
• Ability to cultivate and nurture online communities, fostering engagement and dialogue around GHG’s mission and initiatives.
• Basic understanding of graphic design principles and tools, with the ability to create visually appealing content and effective hashtags for social media posts and campaigns.
• Familiarity with social media analytics tools and techniques for measuring the success and impact of campaigns, with a focus on continuous improvement.
• Previous experience as a Brand Manager or similar role within the realm of social media, particularly within the non-profit sector, would be advantageous.

Note: This job description is a general guideline and may be subject to change based on the evolving needs of Growing Hope Gardens.

Please send links to a few examples of social media posts and/or campain that you have created.

carolyn@growinghopegardens.org

www.growinghopegardens.org