Social Media Lead

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Tasks:

• Create weekly and monthly publishing schedule for content on various social media platforms à promoting brand across multiple sites
• Oversee distribution of social media content across all platforms and news outlets as directed
• Coordinate with social media and marketing departments to contribute to the overall marketing strategy

• Mentor interns to teach basic social media management skills and foster a creative environment
• 4 hours of supervision a week

Job Description:

Volunteers will coordinate with social media teams to manage the social media platform. They will oversee and mentor interns to help them grow professionally and personally. The volunteer will be in charge of ensuring interns are learning and understanding the duties of the internship.

Skills to cover in training:

• Communication - how to effectively communicate with our following and convey the brand’s message, how to professionally communicate with customers on social media platforms
• Writing- how to write persuasive and attention-grabbing captions

• Data analysis- how to analyze engagement rates and create strategic plans to increase engagement across social media platforms
• Content creation- how to utilize platforms such as Canva to create graphics, how to collect and use user generated content, basic video creation for TikTok, reels, and Instagram stories
• Influencer Marketing- finding and reaching out to social media influencers that align with our mission and vision
• Experience using mainstream social media platforms
• Experience using Microsoft excel to chart and track engagement rates