Social Media Marketing Volunteer

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Description

We are seeking a highly skilled and experienced social media manager to join our nonprofit organization's management team. As a Social Media Manager, you will be responsible for developing and implementing our organization's social media strategy and managing and growing our online presence. This is an exciting opportunity to make a meaningful impact by utilizing your expertise in social media marketing to support our mission and engage with our diverse audience.

• Develop and execute comprehensive social media strategies to increase brand awareness, drive website traffic, and promote our programs and initiatives.
• Manage all social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, ensuring consistent messaging and visual branding.
• Generate creative and engaging content that aligns with our brand and resonates with our target audience, including posts, videos, graphics, and stories.
• Monitor social media trends, industry best practices, and platform algorithm changes, and adapt strategies accordingly to maximize reach and engagement.
• Plan and manage social media advertising campaigns to effectively target and reach specific audiences, optimizing campaign performance through data analysis.
• Engage with our community through social media platforms by responding to comments, messages, and inquiries promptly and professionally.
• Utilize social media analytics tools to track and report on key performance metrics, such as engagement, reach, impressions, and conversions, and provide insights and recommendations for improvement.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management for nonprofit organizations, with a strong understanding of the unique challenges and opportunities in the sector.
• Extensive knowledge of social media platforms and their respective best practices, algorithms, and advertising capabilities.
• Proficiency in content creation and design tools, such as Canva, Adobe Creative Suite, or similar software.
• Excellent written and verbal communication skills, with the ability to craft compelling and engaging copy.
• Strong analytical mindset, with the ability to analyze data and derive actionable insights to optimize social media performance.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced and dynamic environment.