Social Media Marketing Specialist

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A Free Bird is a 501(C)(3) non-profit organization based in New York City. Our organization provides children diagnosed with cancer the opportunity to explore their artistic passions. Artistic expression has been proven to play an instrumental role in the healing process. We support children affected by cancer in their exploration of a range of self expression through art, music, acting, poetry, writing, singing and other creative mediums

We are seeking a creative and results-driven Social Media Marketer to join our dynamic marketing team. The ideal candidate will have a passion for social media, a deep understanding of various platforms, and a proven track record of developing and executing successful social media strategies. The Social Media Marketer will be responsible for building and maintaining our brand presence across key social media channels, driving engagement, and increasing brand awareness.
Responsibilities:

1. Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with the overall marketing goals and objectives.
• Research and stay updated on industry trends, competitor activities, and emerging platforms to incorporate into the strategy.

1. Content Creation:

• Create engaging and shareable content for various social media platforms, including text, image, and video content.

1. Community Management:

• Actively engage with the online community, responding to comments, messages, and mentions across social media channels.
• Foster and nurture relationships with followers, influencers, and industry partners.

1. Campaign Execution:

• Plan and execute social media campaigns, contests, and promotions to increase brand visibility and user participation.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

1. Analytics and Reporting:

• Utilize social media analytics tools to track and measure the performance of social media campaigns.
• Prepare regular reports with key metrics and insights to assess the effectiveness of the social media strategy.

1. Platform Management:

• Stay informed about the latest updates and features on social media platforms and adapt strategies accordingly.
• Manage and optimize profiles on various social media channels, ensuring consistency and relevance.

1. Paid Social Media Advertising:

• Collaborate with the digital marketing team to develop and implement paid social media advertising campaigns.

1. Brand Advocacy:

• Identify and nurture brand advocates and ambassadors within the online community.
• Encourage user-generated content and leverage customer testimonials to enhance brand credibility.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Marketer or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Analytical skills to interpret data and derive actionable insights.
• Proficiency in using social media management and analytics tools.
• Experience with paid social media advertising is a plus.