Volunteer Marketing Associate: Content Marketing

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SUMMARY:

STW(tm) is seeking a talented content creator to draft and edit content for a wide variety of marketing campaigns. This position reports to the Associate Director of Marketing. You will be the primary content creator on the marketing team, and will have the opportunity to work on everything from emails, landing pages and blogs, to brochures and presentations. You will be instrumental in helping us refine the organization’s written tone and style, as we roll out our new branding guidelines in early 2021. The role requires strong attention to detail, exceptional writing skills, and a positive & collaborative working style

• Support the Marketing team by producing content that drives traffic and engagement
• Plan and create content to influence donations and user retention
• Understand (or be willing to learn) best practices for SEO and keyword research & placement
• Develop relevant and engaging content with appropriate brand voice, style and tone
• Work with the marketing analytics associate to analyze campaign results and optimize content
• Word with the marketing team (designers, email marketers, and researchers) to collaboratively produce error-free, high quality marketing materials
• Attend & contribute to weekly Marketing team meetings and other meetings as needed
• Complete volunteer timesheet on a weekly basis

EXPERIENCE/REQUIREMENTS:

• Bachelor’s degree in English, Communications, or related field preferred (or equivalent experience of 1-2 years full time corporate/non-profit work experience)
• A variety of writing experience (emphasis on digital platforms) preferred
• Ability to create content and tell stories for different customer personas at different stages of the donor / volunteer / customer life cycle
• Experience in building a content strategy and editorial calendar
• Excellent written and verbal communication skills
• Ability to work cooperatively with the rest of the marketing team, and correspond professionally and act as a representative of the marketing team when working with others groups
• Ability to accept constructive feedback, and tailor your writing style to the needs of STW(tm) and the marketing team
• Experience with content marketing and/or SEO preferred
• Experience with scientific and/or educational (K-12) writing a plus, but not required
• A positive, can-do attitude and interest in environmental/public safety work