- COPY - Digital Marketing Advisor/Volunteer

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ORGANIZATION: Foster Source

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Digital Marketing Advisor/Volunteer

SEM/SEO/Social

Foster Sources seeks a volunteer to manage established SEM campaigns designed to drive a specific call to action on behalf of Foster Source. This position is primarily responsible for driving traffic to fostersource.org through Google Ad Grants. Audiences include, but are not limited to, the general public, donors, foster parents, and volunteers. The successful volunteer will have proven experience with digital marketing tools from WordPress, Google Suite and Google Marketing Platform (Ad Grants, Analytics, Tag Manager, etc.) to social media.

Google Ads & PPC

  • Independently create, tag, test, manage, and optimize a $10,000/mo. Google Ad Grants PPC budget
  • Understands Google Ad KPIs and how to improve ad performance to drive conversions (donations or foster parent registrations/requests)
  • Experience in managing Google Ad Grants preferred
  • Google Ads Search, Google Ads Display, Google Ads Video, Google Ads Apps, and Google Ads Measurement Certifications a plus

Website & SEO

  • Work with Founder and Technical Advisor to optimize fostersource.org for frictionless conversions and lead acquisitions tied to marketing campaign goals
  • Familiar with Wordpress and SEO strategies to provide input on web site improvements
  • Experience with Tag Manager preferred

Google Analytics

  • Track, report and provide recommendations based on data and analytics every month
  • Data-driven, with ability to assess digital marketing results to improve performance in driving donations and foster parent registrations or requests

Social Media (optional)

  • Able to post content and/or report on social media analytics if/when requested (Facebook, Instagram, Twitter, LinkedIn)
  • Interest in creating content (copy and graphic design) a plus, but not required

QUALIFICATIONS

  • College or university course work in Marketing/Communications/Analytics, or related experience and/or training including Google Ad Certifications.
  • Excellent written and verbal communication skills with attention to accuracy.
  • Able to work with Google Suite (Ad Words, Analytics), Canva, Wordpress,
  • Ability to work successfully both independently and in a team setting.
  • Ability to balance multiple tasks by organizing and prioritizing work assignments.
  • Ability to dedicate 15 hours a month to this role.

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About Foster Source

Location:

3879 E. 120th Ave. #218, Thornton, CO 80233, US

Mission Statement

The mission of Foster Source is to provide relevant training, resources and support to foster and kinship parents from a trauma-informed approach, giving them the skills and confidence to spark healing in vulnerable children, and the vision is to inspire lasting healing in vulnerable children through confident, compassionate foster and kinship parents. Foster Source is committed to turning the focus back to the children, ensuring they receive the care and stability they deserve. The work is driven by the understanding that every child experiencing child welfare deserves a supportive environment where they can heal and thrive. By providing comprehensive support to those who care for them, Foster Source aims to inspire lasting change and positive outcomes for the children served.

Description

Foster Source focuses on bridging significant gaps in support for foster and kinship families by offering a trauma-informed and equitable approach. Comprehensive services include parenting education, therapeutic support, relief programs, and individualized advocacy. These services are essential as they address unmet needs often overlooked by existing systems.

Foster Source is dedicated to improving outcomes for children in foster and kinship care throughout Colorado through a comprehensive, trauma-informed program. The specific objectives of this work focus on creating a stable and nurturing environment that promotes healing and resilience in vulnerable children:

-Holistic Child-Centered Support
-Trauma-Informed Education for Caregivers
-Enhanced Therapeutic Services
-Relief Program for Immediate Needs
-Community Engagement through the Ambassador Project

Through these objectives, Foster Source prioritizes the well-being of children in foster and kinship placements. By focusing on creating stable, supportive environments, the organization aims to inspire healing and resilience, ultimately leading to improved outcomes for the vulnerable children it serves.

CAUSE AREAS

Children & Youth
Computers & Technology
Children & Youth, Computers & Technology

WHEN

We'll work with your schedule.

WHERE

11860 N Pecos StWestminster, CO 80234

(39.91139,-105.00369)
 

DATE POSTED

September 29, 2024

SKILLS

  • Interactive/Social Media/SEO
  • Business Development & Sales Management
  • Advertising
  • Fundraising

GOOD FOR

N/A

REQUIREMENTS

  • Must be at least 18
  • 15 hours each month on average

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