Illustrator/ Graphic Design

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ABOUT COMPANY

Anime For Humanity is a 501(c)(3) non-profit charity dedicated to using anime, cosplay, and video games as a medium to challenge the stigma surrounding mental health. We attend conventions all over the nation to meet people face to face, start conversations that spark change, and hand out resources to anyone looking for support and community.

Having a professional brand identity can help amplify our efforts and assist us in accomplishing our goals. Using your students' creative visuals to carry out the message of hope and finding help for people struggling with mental health challenges, will help us reach them and provide them with the resources they need.

Our organization is looking to rebrand and create a marketing strategy to help us reach more people and expand our mission! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness.

We believe this project will require:

• Research to define our unique brand position and create consistent promotional messaging
• Logo modification and Website redesign
• A branding guide (Colors, Fonts, Shapes, Backgrounds)
• Merchandise design
• Marketing Strategy (Social Media, Newsletter, Content/Blogging)

Case studies in our industry:

• http://www.arlansmith.com/case-study-crunchyroll
• https://blind.com/work/project/anime-expo-branding/