Marketing Graphic Designer for the Awareness/Growth Team

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If you’re a skilled graphic designer who is passionate about helping underserved children gain access to education, keep reading! Oppia is looking for a graphic designer to assist our Marketing & Outreach team with creating graphics and assets that help spread awareness of the free lessons that we offer, especially in places around the world where students typically lack access to educational opportunities.

Who We Are

The Oppia Foundation is a 501(c)(3) nonprofit with the mission to provide high quality education to all. We do this through the creation and maintenance of our platform, Oppia, the coordination of our passionate contributors, and the development of critical partnerships with NGOs in the communities we aim to serve.

Where You Fit In

Millions of children are not receiving the education they deserve. Of the 61 million children worldwide who cannot attend primary school, 17 million will never step foot into a school if trends continue. With the presence of COVID-19 today, millions more children are also seeing interruptions in their daily lives, stability, and education - making it even more difficult than before for many students to get the education they need to succeed.

It is an exciting time for Oppia - as we've just released our first comprehensive, basic mathematics curriculum, and studies and small pilots have shown that the free lessons are working well for students! However, one obstacle is ensuring that students and their parents are aware that these lessons exist, so that they can use them.

We are therefore looking for a graphic or visual designer who can help us build appealing brand and marketing assets that help families and institutions in places like Ghana, Palestine and Brazil get started with using the lessons. These assets will then be used and shared across our social media, blog, newsletter, and more to help make parents and learners aware that these free resources are available for them. We plan to start with a more experimentation-focused approach, so that we can better understand how to reach these audiences, after which we will solidify a marketing strategy and focus on increasing reach with messages that resonate with this audience.

Why Oppia is an Organization You Want to Work With

• Oppia has served over 1,100,000 users.
• Oppia’s current library consists of more than 20,000 lessons.
• Oppia focuses on effectiveness. Our continuous improvement process involves rigorous user testing and RCTs to ensure we create high quality educational materials catered to the needs of our most underserved global learners.
• Oppia consists of passionate volunteers from across the globe, so our meetings are held online at flexible times.

What Our Marketing Graphic Designers Contribute

• Work together with marketing team leads to create designs for e.g. Facebook ads or posts that can then be tested with our target audience.
  • Note that, due to the nature of this project, quick-and-dirty designs might sometimes be better than pixel-perfect illustrations, so that we can at least get a sense of what sort of approach works best. Some designs might also combine photographic imagery (e.g. of students using the lessons) with the right framing or illustrations.
  • To start with, we're thinking of having a flow where the marketing team lead would create a rough design and pass it along to you for productionization, in order to help reduce communication overhead. As you get used to Oppia's design style and the goals that the team is trying to achieve, you can then start creating designs directly and proposing your own experiments!
• Contribute to a general design style guide for Oppia's marketing initiatives.

Also, since we are a global, volunteer-run team, we ask that you also be responsive to emails, so that the team can communicate effectively with each other!