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Seeking Google Ads Professional to Improve Disaster Relief Globally (volunteer)

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ORGANIZATION: Disaster Accountability Project

We are seeking a volunteer to assist with our Google Ads account and other related optimizations.

As a nonprofit, we have $10,000 per month in Google Ads grants to spend to advance our mission. We are not taking full advantage of this opportunity.

Our SmartResponse.org platform curates localized "how to help" lists to help donors make more informed decisions about where to donate when disasters happen. Over 700 organizations from over 70 countries and 25 U.S. states and territories have registered on SmartResponse and each has its own page on the platform, with lists of organizations. We want to publicize those.

We want Google Ads campaigns set up for each of the pages so when people search for "how to help" or "where to donate" after a disaster, they are able to find SmartResponse pages with that information.

We use Google Analytics.

We want to follow best practices. We're looking for someone with expertise in Google Ads to assist.

Thank you!!

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About Disaster Accountability Project

Location:

4402 Bestor Dr, Rockville, MD 20853, US

Mission Statement

Disaster Accountability Project saves lives and reduces suffering by maximizing the effectiveness, efficiency, and equity of disaster preparedness, response, relief, and recovery through oversight, transparency, advocacy, and public education.

Description

DAP is the leading nonprofit organization that provides long-term independent oversight of disaster management systems.

DAP engages a dedicated community to advance policy research and advocacy, promote transparency, and encourage the public to participate in oversight, community-based organizing, and discussions about disaster preparedness and relief.

Dedicated citizen oversight is necessary to ensure resources dedicated to preparedness, relief, and recovery are effectively utilized, communities are sufficiently engaged and more resilient, and best practices and lessons learned are implemented so mistakes are not repeated.

Prior to the creation of the Disaster Accountability Project (DAP), there was no dedicated, independent oversight of the agencies and organizations responsible for these critical life-saving responsibilities.

CAUSE AREAS

Advocacy & Human Rights
Disaster Relief
International
Advocacy & Human Rights, Disaster Relief, International

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Interactive/Social Media/SEO
  • Sales Marketing
  • Search Engine Optimization (SEO)
  • Advertising

GOOD FOR

N/A

REQUIREMENTS

  • 4 or more hours per week
  • Professional experience managing Google Ads accounts is required. Please share your LinkedIn URL when you apply.

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